Running MASscarves, while incredibly satisfying and exciting, can also be a very lonely affair. I design and produce all the merchandise on my own in my Germantown, Philadelphia studio. Very often I feel like a one woman factory. I knew I needed some new photos for the season-- for the website, for social media, and for the booth at Dilworth Park-- and that I wanted to create something fresh and different from the images I already have created. In the past, I have styled and photographed the shoots, and they have been fairly simple-- either on location shoots outside of my old studio in industrial Port Richmond, or clean, commercial shoots in my studio set in front of a clean white backdrop. To accomplish this, I knew I needed a team.
Through my friend Eric Wagner, I found photographer Kristine Di Grigoli, or ArtChick, who has her own photography studio in Old City Philadelphia. We met and she was excited by my ideas and encouraged me to find a hair stylist and makeup artist. We also called upon Eric to step in as set designer and our mutual friend Spenser Micheals as my assistant stylist and general helper. With their help I found four models and we scheduled the shoot for Tuesday, October 29.
The concept was a cold winter day, inspired by what I like to call a "hobo chic" aesthetic-- many layers of clothes in mixed textiles and prints, and of course, lots and lots of scarves. The makeup was meant to make the models look like they had been out in the cold all day, with rosy cheeks and noses. I even made fake snow.
The day went incredibly well, with great energy and a seemless team dynamic. And the shoot reached beyond all our expectations. The result are a set of avant guard, high fashion photographs that are also approachable and fun. We are all so proud of the images we created and can't wait to work together again.
Some of these images are featured on the home page of this website, as well as on my instagram. If you don't follow already, the handle is @mas_scarves